Commercial Direction
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The OMEN 45L represents the pinnacle of OMEN’s PC lineup — engineered for elite performance with the latest NVIDIA GPU and AMD processor. To maintain this level of power, OMEN’s patented Cryo Chamber technology delivers advanced cooling, setting the system apart from competitors in both design and engineering.
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CREATIVE DIRECTION
ANIMATION DIRECTION
POST PRODUCTION MANAGEMENT
BLENDER
AFTER EFFECTS
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OVERVIEW ​
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Background
OMEN’s product storytelling had traditionally leaned on straightforward visual formulas — hero shot after hero shot, punctuated by hard cuts for copy callouts. It was effective, but it lacked atmosphere. With the 45L being our highest-end desktop featuring the patented Cryo Chamber cooling system, I saw an opportunity to shift that language.
Instead of focusing on hardware and specs, I wanted to reimagine how performance feels.
Objective
As Creative Director, I led the concept, look development, and pacing of the animation. Working closely with our internal animation team, I focused on making technical inserts feel cinematic and dynamic. Using Blender for 3D modeling and After Effects for compositing and motion design, we developed a workflow that emphasized fluid camera movement, realistic materials, and sound-synced energy.
Instead of literal product callouts, the video visualized the Cryo Chamber’s cooling through gradual crystallization and freezing effects — an abstract representation of controlled power and precision.
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Results
The final animation introduced a new visual tone for OMEN’s product storytelling — merging technical accuracy with cinematic motion design. It premiered during OMEN’s summer live event, viewed by over one million Twitch spectators, where four pro gamers showcased the 45L live. The piece became a creative benchmark within the brand, influencing future workflows and setting the standard for how OMEN communicates innovation through animation.
Instead of literal product callouts, the video visualized the Cryo Chamber’s cooling through gradual crystallization and freezing effects and a layer of sound design to subconsciously push the effects.
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Results
The final animation introduced a new visual tone for OMEN’s product storytelling — merging technical accuracy with cinematic motion design. It premiered during OMEN’s summer live event, viewed by over one million Twitch spectators, where four pro gamers showcased the 45L live. The piece became a creative benchmark within the brand, influencing future workflows and setting the standard for how OMEN communicates innovation through animation.