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Using OBJ's Instagram platform and voice, Pedialyte's "Crack the Code" Campaign was a PR message to create gifted boxes for influencers including Drake, Kylie Jenner, Chris Brown and many more. The video was given in a press package with designed "cracked lock" to bring awareness to OBJ's favorite flavor.
Video Directed, Edited, and Shot by Trenton Sullivan
Art Direction by Anthony Hart
Sound Edit by Gabe Pigeé
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